Why Choose Eric Schroeder Designs for Your Custom Furniture

A One-on-One, Customer-Focused Experience

As a small shop, I only take on a select number of projects at a time—and that’s by design. This lets me provide a truly personal, one-on-one experience for each client. From the first email to final delivery, you’ll work directly with me.

No sales reps. No middlemen. Just real conversations, real craftsmanship, and a furniture piece built around your vision.

A Keen Eye for Detail

I don’t rush my work. Every piece I build is carefully planned and intentionally crafted. Whether it’s grain-matched panels, a perfect mitered joint, or the soft hand-rubbed finish—you’ll notice the difference.

I believe the details matter because they’re what make a piece last—and stand apart.

Timeless Design, Built to Last

I design furniture that feels at home in modern spaces but draws from classic mid-century inspiration. The goal? Pieces that look beautiful now—and age even better over time.

Each piece is built from solid hardwoods with traditional joinery and clean, functional forms. It’s furniture meant to be passed down, not thrown away.

Communication You Can Count On

You’ll always know where your project stands. I’ll walk you through wood choices, finishes, design options—and keep you updated with photos throughout the build.

Many clients say this is their favorite part of the process: seeing the piece take shape and feeling like part of the story.

Small Shop. Big Purpose.

I’m not trying to be the biggest furniture maker. I don’t want a factory or a showroom full of staff. I want to do meaningful work for a small group of people who truly value craftsmanship.

If that sounds like you, let’s talk.

Let’s Build Something Together

Whether you're starting with a fully-formed idea or just a sketch on a napkin, I’d love to help bring it to life.

-Eric Schroeder Designs

Veteran-Owned. Based in Hortonville, Wisconsin. Proudly Serving Appleton, Green Bay, and the Fox Valley.